Maxion had need for a cohesive, unified message about their brand and company to share with customers, prospects, and employees.
We are EEI Global, an award-winning experiential marketing force known for bringing brands and their markets together on the same dynamic stage.
Our ability to blend insight, strategy, design and production has kept us on the call-first list of a wide range of clients for over 35 years and counting.
Global Brand Identity & Launch
After an extensive audit of the existing brand and assets, EEI set forth on compiling a strategic brand blueprint.
The new brand strategy and theme was introduced through presentations, breakouts and the “Maxion Wheels Matter” anthem video.
Comprehensive brand guidelines were created to inform all employees of the consistent Maxion Wheels voice, look, tone, and feel.
McCormick World of Flavors Store
When JGA called us, they made it clear they wanted us to help them deliver something more than just another spice store.
They wanted an experience that would show off their world-class food products, and deliver an intriguing story in the process.
Amway Business Center
Located in the business section of New York's Citi Field, this 5,000 square foot facility is a whole different ball game.
We designed it to accommodate the Amway business model, with state-of-the-art training and meeting areas, and product showrooms.
Facility Dedication Event
Brembo, a world leader and innovator of brake systems, tasked EEI Global in creating an event which mirrored its heritage.
Over 200 guests arrived to the sight of a 50′ x 100′ tent, red carpet, and a line of prestigious vehicles sporting Brembo Brakes.
The seating area was transformed from a lecture setting to a dining room layout in a matter of minutes.