Most exhibits are built to communicate what can happen with a client's product during the three or four days of a show. An Alcoa exhibit conceived and constructed by EEI Global was built to communicate what can happen after the show is over. Read more...

The North American International Auto Show rolls into Detroit this week with a new emphasis on environmentally friendly vehicles and a new sense of optimism. Read more...

Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces, ABB was bringing the trade show to the people. Since 2006, the company's Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience right to their customers' doorsteps. What started out as humble beginnings—a couple of pull-behind trailers and some static displays—has become a slick, well-oiled mobile marketing machine responsible for accelerating ABB's lead-to-sales conversion process and penetrating new markets it couldn't reach by any other way. The program is so slick, in fact, that this year it's getting a serious infusion of cash—to the tune of five times its budget from last year. Read more...

EEI Global, Rochester Hills, a marketing firm, has been contracted by Sitka Gear, Nappa, Calif., a designer and manufacturer of performance hunting and archery gear, to lead the creative rollout of a new in-store retail display campaign. Read more...

ROCHESTER HILLS – EEI Global, an experiential marketing firm based in Rochester Hills, has been selected to receive a Corporate ONE Award from the Michigan Minority Business Development Council for the sixth consecutive time for excellence in promoting supplier diversity programs. EEI Global will be recognized by the MMBDC at the Corporate ONE Awards Ceremony alongside nearly 50 other Michigan award recipients. The Corporate ONE Award is part of the MMBDC’s Operation Network Enhancement program, which empowers minority business enterprises to compete for corporate contracts. For more information, visit www.eeiglobal.com. Read more...

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X-OLOGY magazine posts EEI Global’s unique white paper perspective on marketing in the advanced manufacturing industry in its spring edition. (free registration required)… Read more...

Tradeshow Week talks with president and CEO Derek Gentile at EXHIBITOR 2009 about EEI Global’s formal debut of Design Lab™ at the show. Read more...

Crain’s Detroit Business publishes a news brief on EEI Global’s new Web site. Read more...

Crain’s Detroit Business features commentary from president and CEO Derek Gentile on the 2009 North American International Auto Show and various client displays. Read more...

The Great Lakes IT Report features Derek Gentile in Leaders & Innovators, a special section highlighting influencers who positively impact their respective industries and the business community at large. Read more...

Promo Xtra includes in their daily newsletter that EEI Global has been hired by Alpine Electronics of America to manage its exhibit at the 2009 North American International Auto Show in Detroit. Read more...

Coverage of EEI Global’s bid win to manage Alpine Electronics’ exhibit at the 2009 North American International Auto Show Read more...

The Detroit News profiles EEI Global’s rebranding, strategic experiential marketing solutions and vision for leveraging automotive experience in expanded industries. Read more...

EEI Global’s staff expansion and growth are highlighted in this Metromode profile Read more...

Metromode feature highlights EEI Global’s contract workforce Read more...

Crain’s Detroit mention of the company’s new brand launch. Read more...

Coverage of EEI Global’s Silver Ex Award for Best Mobile Marketing for the ABB Robotics “Robotics on the Move” program. Read more...

Detroit News brief highlights Kevin Smith’s promotion to Executive Producer.

The Detroit Free Press highlights the company’s brand update to EEI Global. Read more...

A brief highlighting the company’s brand update to EEI Global Read more...

The Sho-Link Newsletter reports on the company’s brand update to EEI Global.

Automation Alley highlights the company’s brand update to EEI Global. Read more...