To help Buick showcase its E-Assist hybrid technology, EEI Global built a two-sided interactive user experience display featuring drive simulation and powertrain demos. On one side, an intuitive display duplicated the interior of a Buick Lacrosse, allowing auto show visitors to experience firsthand the quality and luxury of the Buick brand. The vehicle’s steering wheel was wired to an interactive virtual demonstration that allowed users to navigate various elements of E-Assist. On the other side, a state-of-the-art Jewel Engine, a specialty feature of EEI Global’s automotive work, was synced up with lighting cues and a video explaining the technology. The display made quite an impression. A few people even joked about driving it home. At least we think they were joking.