Automotive aftermarket manufacturers recognize AAPEX as the single leading trade show for their industry. Our challenge was to make sure that not one, but six of our clients (Delphi, Federal Mogul, Affinia, Crowne Group, Motor Information Systems & Brake Parts) were represented with original quality brand-building displays.
Working against an unforgiving deadline, our designers and project managers organized and executed a full court press of experiential display technology. The game plan called for unique tools like QR Codes, proprietary lead-capture kiosks, large-format graphics and multimedia product demonstrations. By show time we had delivered on all six uniquely dynamic displays with time to spare.
However, perfectionists that we are, it wasn’t much time.