When Sitka Gear desired to create an engaging presence at The Archery Trade Association (ATA) and the Shooting, Hunting, Outdoor Trade Show (SHOT) they set their sights on EEI Global. Their challenge was to build and create a modular booth space that could be transported and form fitted from one trade show to the next.
To make all work we built a completely modular, easily-modifiable booth space to help Sitka showcase its own modular systems – customizable sets of all-weather hunting and archery gear. Using Octanorm components, we designed a 20’ x 40’ booth that was shipped to ATA in one crate and easily assembled with companion fabric graphics, then shipped to Las Vegas and reconfigured to an equally unique 30’ x 40’ booth at SHOT just two weeks later. The easily-expandable, flexible design allows Sitka’s show presence to grow in the future as they can build upon their existing space with simple, yet unique, extensions. Inside the booth, the Octanorm structure allows for a myriad of options for hanging gear display assortments and setting up shelves for additional product displays.