Brembo is a global innovator of brake systems. And when they called upon us to create a grand opening event for their new factory in Homer, MI, we pulled out all stops. The venue was a football-field sized tent, where 200 guests were given the literal red carpet treatment. Brembo colors accented a display of prestigious vehicles sporting Brembo brakes. Breakfast was served as speakers and presenters honored Brembo’s heritage. They included Alberto Bombassei, Chairman of Brembo S. p. A., Dan Sandberg, President of Brembo North America, and Michigan Governor Rick Snyder. After a tour of the facility, they returned to find the lecture area transformed into a dining room, where wine and hors d’oeuvres were served. Next day they were back doing what they do best… brakes.