Jack Morton Worldwide nailed it. First, when they identified for their Chevrolet client a total lifestyle group called “Life Precisionists.” Second, when they introduced this elite bunch to the finer points of the 2014 Corvette Stingray. The agency asked EEI Global to create and manage a combined classroom/track-time experience, which took place at select racetracks around the country. Attendees were treated to a 3-day deep-dive into Stingray’s world-class engineering. To enhance the experience Chevrolet also partnered with Condé Nast, whose onsite brand presence included Bon Appétit, Wired, GQ, Golf Digest, and Architectural Digest. Turns out precision seekers and Stingrays play very well together.