Everyone knows you can’t fake cool. Something either is or it isn’t. Case in point, the iconic Hangout Music Festival in Gulf Shores Alabama, where we were called upon to bring Chevy cool to the party.
Chevy Hangout gave concertgoers an oasis where they could escape the heat and take in the “Find New Roads” brand promise of Chevrolet. It was a wonderland of interactivity with concert-related perks thrown in, and the cars on display were as close to rock stars as sheet metal gets.
It’s worth noting that this event takes place on a beach where 50 MPH winds are common. So a particular emphasis on sturdy construction was in order, to make sure only the visitors were blown away.