General Motors Powertrain
Crystal Engine Cutaways

The long-time provider of “Jewel” engines for General Motors Powertrain, EEI Global sought a new way to tell the story of direct injection for the North American International Auto Show. With the new Crystal Engines, EEI Global went above and beyond GM’s portfolio of “jeweled” displays, using clear polycarbonate substrate, an eco-friendly material, to create several actual-size engine models.

The Crystal Engines featured LED lighting and support video to choreograph the movement of their various components – direct injection fuel rails, spark plugs, camshaft, pistons, etc. – and push-button interfaces were also used to allow deeper interaction with the engines.

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