Can Vegas glitz and Detroit grit really occupy the same space? You bet they can. And the EEI “We’re Building” display at the 2012 Exhibitor Show in Las Vegas was hands-on proof.
It was glamour and industry woven into a single creative expression. The equal iconic presence of an over-your-head crystal chandelier and an in-your face rusty gear attracted a steady parade of curious visitors, who were then strategically drawn into our 30-year story. All the while a spontaneous interchange of ideas continued nonstop around a center table made of car parts on a reclaimed factory floor.
By the way, we were also celebrating our new location just up the road. So what happened in Vegas stayed there.