ABB Low Voltage Drives group enlisted us to help give their mobile road show a fresh spark of energy. Working against a six-month deadline, we designed and fabricated a mobile showroom using two 40’ double-expandable trucks. When it’s in full-on presentation mode, this unique venue delivers the complete product story. Key features include static product display walls, on-line touch screens, double-sided presentation areas and a central bank of live working demonstration cells. ABB informs us that the new tour has exceeded ROI expectations, with attendance more than doubling within a year. Meanwhile we were asked to help develop their website ABBNow.com, which has proven to be a valuable sales tool.