When JGA, one of the nation’s leading retail design, brand strategy and architectural firms called us, they made it clear they wanted us to help them deliver something more than just another spice store.
They wanted an experience that would show off their clients’ world-class food products, and deliver an intriguing brand story in the process. That, and the fact that they had Baltimore’s Inner Harbor in mind, along with an insanely tight timeline, made their offer one we couldn’t refuse.
The result is McCormick World of Flavors, a sophisticated theme park of flavor contained in a 3,800 square-foot specialty store. JGA designed it for flow, to engage customers with displays and interactive activities as they move through strategically placed McCormick spices and products – which, not surprisingly, are flying off the shelves.