In 2010, Meritor revamped its brand image to better reflect the innovative role it plays in automotive technology.
Their vision called for a new Visitor Center experience at their Troy, Michigan headquarters that would be both engaging and informative. In other words, right up our alley. We set out to transform the L-shaped 4,000 square foot lobby into six themed sections, each focusing on its own specific aspect of the six-tiered Meritor brand story: Sustainability, Global Reach, Engineering and Manufacturing, History, Advanced Solutions and Current Products.
In all, the experience gives visitors a sense of the unique vision that brings all these elements together, and sets this company apart.