In the world of oil, air filtration and coolants, FRAM and Prestone are rock stars. And we were excited to help kick off a big cross-country tour. We designed a mobile education unit that included a sprinter van equipped with video training technology, and a 24-foot branded trailer housing products and interactive displays. One fiber optic display traced the path of oil through an engine and a FRAM oil filter. Another similarly highlighted the advantages of Prestone coolants. The tour destinations were training centers, seminars, and retail locations. They also hit major enthusiast events like the Woodward Dream Cruise, NOPI Nationals, and O’Reilly Street Machine Nationals. The fans ate it up.