Ram Trucks and rodeos are about as close in cultural DNA as it gets. And when the 2013 National Finals Rodeo came around, EEI Global made sure our client Ram Truck was represented in true-to-brand fashion. In fact, we made sure twice. For the rodeo events at Thomas and Mack Center we put on nightly concerts for the crowd. Meanwhile we recruited a handful of Cowboys (real ones) to help our staff handle the giveaways and truck info. Then for Cowboy Christmas at the Las Vegas Convention Center we brought in the whole Ram lineup and some more Ram Rodeo Cowboys to talk them up. There were also games, a “Ram Vending Machine” and photo ops with the Electric Cowgirl. And yes, that’s exactly what you think it is.