Ever notice how Ram always finds a way to take something great and make it even better? Well, the same can be said for the Ram booth at the NTEA Work Truck Show. In 2014, we teamed up once again with this great brand to revamp their all-things-truck presence. Ram is a primary supporter and sponsor of the show, and their 90’ x 100’ foot display, with 3 levels of primary hotel skywalks showcasing Ram-centric graphics gave us a big foundation to build on. And build we did, including an attention-grabbing header, two 20’ ID towers, and two new meeting rooms. We also put together an educational Chassis session and PR event. Then just for fun, we created an interactive scavenger hunt involving a Ram Promaster Van – a lot of fun, judging by the turnout.