Self-promotion is always a little tricky. So from the outset we were careful to keep EEI Global’s pearl (30th) anniversary display at the 2011 Las Vegas Exhibitor Show smart, relevant and engaging. Our “Pearls of Wisdom” theme integrated the creative expertise that has made us a premier experiential marketing force over the past 3 decades with the trend-setting technologies that will keep us there.
The 360 degree white-on-pearl display featured touch screen monitors, a large circular projection screen, and plenty of creative ways to spark fresh industry dialog. We were happy going in with the prospect of harvesting 100 solid leads… and even happier going out with 145.