Gildan is a major player in quality family apparel and wants the world to know it. They made that clear when they asked us to design and build their display for the Promotional Products Association International Expo (PPAI) in Las Vegas. The strategy was to reinforce, equally, the identity of their four major brands – Gildan, Anvil, New Balance, and Gildan Core Performance. So, we designed a series of isolated spaces that would feature each brand. Then we connected them with a carpeted central space where promotional and give-away programs would attract a steady flow of visitors. An artist and graffiti wall kept the display fresh, and provided subject matter for the free t-shirts, printed right there on site. The fine array of Gildan products took it from there.