Ram Truck
Ram at The Kentucky Derby

The people arriving at Churchill Downs for the 2014 Kentucky Derby didn’t have to wait for the race to see a winner. Two Ram 1500 Eco Diesel trucks greeted them in a grand display at gate 10. This 20′ x 40′ display we designed and built for Ram was framed in eloquent greenery and a bright red “Garland of Roses.”  And speaking of winners, graphics boasting Ram’s back-to-back Motor Trend Truck of The Year awards in 2013 and 2014 were also prominent in the presentation. Another Derby-themed display, featuring a single Ram 1500 framed by a two-sided 10’ x 20’ branded wall, grabbed more attention down the way. Visitors were treated to photo ops and giveaways. And we’re talking quality freebies here. We even saw someone swap out her high heels for Ram flip-flops.

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